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Research for busy parents, in five-minute reads

What the evidence says about habits, playing together, screens, outdoor play and praise. Plain words, practical ideas, and links to the original studies.

Our philosophy

Why ten minutes a day?

Short on time with your kids? Why we believe ten focused minutes a day, done often, can add up to more than rare big plans, plus easy ideas to try.

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Habits

How long does it take to build a habit?

Forget 21 days. Research suggests a new daily habit typically takes about 66 days to feel automatic, and missing a day is fine. What it means for busy family life.

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Playing together

Is playing together really that powerful?

Paediatricians call play with parents a unique chance to build focus and self-control. What the research says, and how ten minutes of play can count.

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Confidence

What does confidence look like at different ages?

Under-7s already think they're great. So what does confidence mean at 3, 5 or 9? What the research says about feelings, praise and feeling special.

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Getting along

Why won't my child share?

Most 3 to 6 year olds know they should share but don't do it yet. When fair sharing usually arrives, and what the research says helps in the meantime.

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Siblings

How to help siblings sort out squabbles

Tired of refereeing? In small trials, parents learned four simple steps for sibling squabbles. What they are, how they helped, and when to get help.

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Screens

What does a good screen day look like?

How much screen time is right for a 5 to 11-year-old? What official guidelines and research say, and why a family media plan may matter more than minutes.

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Outdoor play

Where did outdoor play go?

Children play outside less than their parents did. What research says about outdoor and risky play, and simple ten-minute ways to get outside together.

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Motivation

What works: reward or recognition?

Sticker charts, prizes or praise? A review of 128 experiments found expected rewards can lower children's interest in things they enjoy. What helps instead.

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